ABOUT US
we don't just market, we build worlds.
ORIGIN STORY
vcm was founded on the belief that marketing is art.
What began as one creative's passion for the arts & storytelling has grown into a self-built, women-owned agency rooted in intention, visual excellence, and a relentless drive to create meaningful, results-driven work.
Founded in Miami in January 2019 by Vania Portilla, VCREATIVE Miami is a creative marketing agency for brand leaders who believe how their brand shows up matters.
BELIEF Marketing is art.
VISION Raise the standard for modern social marketing.
MISSION Help brands build distinct, culturally relevant worlds through creativity + strategy.
PROMISE We build brands into worlds brand leaders are proud of.
WHAT WE DO
a creative agency specializing in brand design, content & organic marketing.
THREE PILLARS OF SERVICE
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+ logo design
+ brand development
+ brand collateral
+ simple web design
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+ social content production
+ amazon content production
+ photography
+ videography
+ creative direction
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+ social media management (Instagram and Tiktok)
+ partnerships (gifting, paid & brand partnerships)
+ event production
We handle the strategy, the creative direction & all execution—so your team gets a partner that brings ideas to the table and can actually deliver them. 🍊
WHO WE SERVE
we partner with ambitious brands + marketing teams that know where they want to go, but need the right creative team to help bring it to life.
GROWING BRANDS
For brands entering their next chapter and ready to build a stronger, more recognizable presence across every touchpoint.
IN-HOUSE MARKETING TEAMS
For marketing + brand leaders with the strategy and direction, but not always the internal creative capacity to execute it all.
FOUNDER-LED BRANDS
For founders who have built something worth knowing and need a creative partner to turn their vision into a cohesive, elevated brand world.
ESPECIALLY AT HOME IN:
CONSUMER BRANDS · EVENTS + EXPERIENCES · FOOD + BEVERAGE · HOSPITALITY · BEAUTY + WELLNESS · LIFESTYLE
meet the team
meet the team
this is the core VCM team— the heartbeat of our agency.
together, we handle everything from creative direction to client strategy, collaborating closely with a talented community of local photographers, videographers, and media partners to bring every project to life.
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Vania Cecilia Portilla
FOUNDER & CREATIVE DIRECTOR
Hi, I’m Vania! I’m the Founder + Creative Director of VCREATIVE Miami. I lead the vision behind VCM, bringing strategy, storytelling and creative direction together to build brands people want to be part of. I’ve always believed marketing is an art form, and I love turning big ideas into brand worlds that feel intentional, relevant + alive.
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![A young woman with brown hair styled in loose waves, wearing a beige blazer over a white top, standing against a plain beige background.]()
Shana Piañar
BUSINESS OPS MANAGER
Hi, I’m Shana! I’m VCM’s Business Operations Manager, keeping everything behind the scenes moving seamlessly. From client relationships and finances to internal operations, I help turn all of our creative energy into organized action. I’m all about thoughtful systems, strong relationships + making sure our team and clients always feel supported. -
![Smiling person with dark hair in a blue shirt, standing in front of greenery.]()
Carolina Emaldi
VISUAL DESIGN LEAD
Hi, I’m Caro! I’m VCM’s Creative Lead, helping shape the visual direction behind the brands + ideas we bring to life. I work closely with our creative team to turn strategy into thoughtful, recognizable design that feels as good as it looks. My process usually starts with curiosity, good energy + a warm mate in hand.
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![Young woman with long curly hair sitting on the ground, resting her chin on her hand, looking to her left, relaxed and smiling, wearing a white tank top, maroon sweatpants, and white sneakers, outdoors with a blurred background.]()
Jose Moscon
ACCOUNT MANAGER
Hey, I’m Jose! I’m an Account Manager at VCM, connecting the dots between our clients, strategy + creative team. I help keep projects moving, ideas aligned and every detail accounted for from planning through execution. I love finding creative solutions, building strong client relationships + bringing a little Argentine energy to everything we do. -
![Young woman with long brown hair and piercings, smiling and taking a selfie against a plain white background.]()
Ernestina Lagomarcino
GRAPHIC DESIGNER
I’m Ernes! I’m a Graphic Designer at VCM, turning ideas and strategy into visuals that feel thoughtful, expressive + distinctly on-brand. I love exploring concepts, finding unexpected inspiration and creating design that connects with people. My happy place? Somewhere between a Pinterest board, a creative challenge + a mate in hand. -
![A smiling woman with long brown hair, wearing a white blazer, gold earrings, a necklace with a cross, and a beaded necklace, in an office setting.]()
Martina Diaz Wehncke
SOCIAL COMMUNITY MANAGER
Hey, I’m Martina! I’m VCM’s Community Manager, helping our clients build stronger, more meaningful connections with the people behind the screen. From conversations and cultural moments to the little interactions that make a brand feel human, I keep our communities active, engaged + connected while always keeping a pulse on what’s happening online.
“VCM takes the time to understand brand vision, actively collaborate with us, and go the extra mile to ensure our marketing efforts are successful. Their dedication and strong work ethic are truly reassuring, making them a great partner to work with.”