H&C Co. surges +411% in reach in the first 30 days

BrandContent ProductionOrganic Marketing
Written By Vania Portilla

the problem:

  • before partnering with VCM, H&C Collective wanted to bring more consistency, clarity, and strategy to their social media presence.

  • they already had a strong foundation and vision— they just needed the right creative team to help translate that into a cohesive social strategy.

the results

the results


+411.6%

reach increase

in the first 30 days


+4.3%
followers growth

exceeding our goal of 2–3% organic monthly growth


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“Working with VCREATIVE Miami has been such a refreshing and collaborative experience. Their team truly understood our brand and helped translate our creative vision into a cohesive, strategic social presence. From the start, they brought structure, clarity, and consistency to our content, helping us stay top of mind while elevating how our story is told online.

We’ve seen incredible results in just the first month, not only in reach and engagement but in how our visuals, storytelling, and community presence feel more aligned with who we are as a brand. The process has been smooth, organized, and genuinely enjoyable, thanks to their proactive communication and creative direction.

We’d absolutely recommend VCREATIVE Miami to any brand looking for a team that really gets it, the balance between creativity, strategy, and results.”


the vcm approach:

we created a clear, repeatable system designed to bring H&C’s creative vision to life online — balancing quick wins with long-term brand growth.


team & workflow

  • assigned a dedicated account manager, strategist, editor, and community manager to ensure seamless communication and execution.

  • established a structured weekly cadence with approvals, feedback loops, and performance reviews to keep strategy and creative perfectly aligned.

storytelling through content

  • developed a monthly content calendar centered on premium storytelling — blending Reels, carousels, and timely moments that spotlight H&C’s food, service, and people. (See here for visual portfolio.)

  • built branded content series to drive recognition, trust, and connection with their audience while showing the behind-the-scenes moments that humanized the brand.

  • directed content that was not only visually elevated but also relevant, engaging, and buzzworthy within their community.

community engagement

  • implemented daily engagement; from proactive comment threads and DM replies to strategic partner tags to maintain relevance and connection within the Miami market.


 

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ears perked? let's chat.
 
Vania Portilla
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