BRANDING GUIDES & COLLATERAL DESIGN

from visual identity to social storytelling, our work with Pure Beauty SoBe is a perfect example of what happens when strategy and creativity meet consistency.

 

PURE BEAUTY SOCIALS

we’ve been managing their social media for several months, blending graphic stories and branded carousels to create a feed that feels cohesive, elevated, and unmistakably them. Alongside regular pro-level photo and video shoots, we’ve guided their team in creating their own organic, on-trend content—empowering them to show up authentically while staying on-brand.

 

the art of design

the art of design

 

BRANDING

we kicked off with a refreshed brand
guideline
to support their upcoming
website revamp—introducing a clean,
elevated palette, typography system,
and modern brand elements.

full brand guidelines
 

BRAND COLLATERAL

we redesigned their service menu, replacing a bulky trifold with a simple, scroll-friendly version that’s clear, minimal, and beautifully on-brand.

from there, we crafted business cards, promo handouts, and a full event kit including digital and print-ready flyers, menus, and social assets—all designed to elevate the client experience and stand out at in-spa events.

the perfect blend of creative direction, visual harmony, and long-term brand growth.

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