Miami Insurance Agency
BRANDING GUIDELINES
miami insurance agency is a modern, community-focused insurance brand built to support individuals, families, and business owners across south florida. our work centered on developing a full brand guideline system that brings structure, clarity, and personality to their identity, combining corporate professionalism with a fresh, miami-driven feel. this project captures who they are, who they serve, and how they show up visually across every touchpoint.
LOGO & WATERMARK
the visual identity includes a full logo suite, primary, secondary, and a custom watermark, designed to balance a corporate look with miami’s character. subtle palm details connect the brand to its roots, while clean shapes and modern structure keep the identity professional and versatile.
THE FULL VISUAL SYSTEM
for miami insurance agency, we created a complete brand guideline system covering every core element of their identity. the document includes their full logo family, watermark usage, color palette, typography rules, target audience profiles, core values, mission statement, usp, and recommended partnerships.
the branding blends a modern corporate foundation with fresh miami-inspired elements. the palette introduces energetic tones like tropical green, heat red, and lemon zest, paired with grounded neutrals for balance. typography remains clean and professional, while palm-influenced graphics add a distinctive local touch. together, these components establish a clear, cohesive identity that reflects the agency’s commitment to education, accessibility, cultural connection, and community empowerment.
