Hedwerx

BRANDING GUIDELINES REVAMP

hedwerx is a performance headwear brand built for athletes who demand comfort, durability, and innovation. with roots dating back to 1987, the brand serves everyone from weekend warriors to elite athletes, combining technical design with everyday wearability. our work focused on refining and modernizing their brand system through a comprehensive brand guidelines update.

LOGO & WATERMARK

the logo system was refined to support versatility across product, digital, and retail applications. the guidelines define primary, secondary, and labeled logo variations, along with watermark usage for subtle brand placement. each mark was designed to feel strong, athletic, and clean, reinforcing the brand’s focus on performance and craftsmanship.

COLOR PALETTE

the color palette balances neutral foundations with bold accent colors to support both performance and lifestyle use cases. clean whites and blacks create a strong base, while blue and green accents introduce energy and movement. the palette was designed to translate seamlessly across product, packaging, and digital environments.

THE FULL VISUAL SYSTEM

for hedwerx, we developed a complete brand guideline system to clarify and unify the brand’s visual direction. the guidelines cover brand vision, mission, usp, target audience, typography, color palette, logo usage, watermarks, brand elements, and iconography.

this revamp focused on strengthening consistency while preserving the brand’s heritage and performance-driven identity. the final system supports scalability across product lines, retail, and digital platforms, ensuring the brand shows up with clarity, confidence, and purpose across every touchpoint.