Resale Concierge
BRANDING GUIDELINES
resale concierge is a miami-based luxury resale brand redefining the second-hand shopping experience. built around trust, transparency, and elevated aesthetics, the brand makes designer fashion more accessible through thoughtful curation and concierge-level service. our work focused on building a complete brand identity from the ground up.
we developed a full brand identity for resale concierge, defining everything from their visual system to their tone of voice and positioning. the goal was to create a brand that feels refined but approachable — one that speaks to modern women who value quality, intention, and personal service when shopping resale.
LOGO & WATERMARK
the logo system was designed to be clean, timeless, and versatile. primary and secondary logos allow flexibility across platforms, while the watermark and icon provide subtle brand presence in packaging, social media, and supporting graphics. every mark was built to feel elevated, intentional, and instantly recognizable.
COLOR PALETTE
the color palette blends warm neutrals with deeper, grounded tones to create a sophisticated and cohesive visual language. all colors were selected for performance across print and digital applications while maintaining a luxury feel.
GUIDELINES OVERVIEW
the brand guidelines define how resale concierge shows up consistently across every touchpoint. beyond logos and color palette, the system establishes typography rules, brand voice, and overall visual direction — ensuring the brand always feels elevated, cohesive, and intentional.
the guidelines were designed to support both digital and print applications, giving the brand flexibility while maintaining a refined, confident presence. every detail was built to reflect resale concierge’s positioning as a modern, trustworthy destination for curated luxury resale.
