VCM BLOG

a closer look at what’s shaping brands & culture

the entries

Browse our latest blog posts on brand building, marketing & culture.

hot take: you don’t need new content
Content Production Vania Portilla Content Production Vania Portilla

hot take: you don’t need new content

If content creation feels overwhelming or time-consuming, there’s a smarter way to stay consistent—repurposing your existing content. Instead of constantly planning and shooting new material, you can turn unedited videos and photos into fresh, engaging posts that keep your social media active and aligned. In this post, we’re breaking down 9 creative ways to repurpose your content.

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what is a social media calendar?
Content Production Vania Portilla Content Production Vania Portilla

what is a social media calendar?

A social media calendar helps businesses plan, organize, and schedule content across platforms like Instagram, Facebook, and LinkedIn. Whether you use spreadsheets or scheduling apps, having a content calendar can streamline your workflow, save time, and strengthen your marketing strategy.

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